Creativity and Connection for a Global Brand

I supported the development of the Reebok Digital Archive by creating an organized visual system that improved navigation and the overall experience. Designed to give employees access to design inspiration, product stories, and brand legacy, the archive brings together metadata, notes, and oral histories from key designers across Reebok’s history.

To activate the platform globally, I produced a sizzle reel highlighting its value for design, strategy, and marketing teams. I also designed Reebok’s seasonal Archive newsletter, sharing initiatives, inspirational products, and stories directly from the archive to keep the brand’s legacy accessible and engaging.