A Fashion-First Rebrand
In 2021, Enwoven shifted focus from being a general documentation software to creative lifecycle management for fashion brands, tailoring the product to fit industry needs. Enwoven became an effective tool for brands to maintain consistency by organizing design and marketing assets in a centralized and visually dynamic system.
I played a key role in Enwoven’s rebrand, shaping its visual identity and helping design and maintain its website. The goal was to position Enwoven as a must-have tool for fashion brands, infusing it with an editorial personality that resonates with the fashion industry. Beyond branding and web design, I also produced promotional videos and developed various sales and marketing assets to support the product’s launch and growth.
