A Fashion-First Rebrand
In 2021, Enwoven shifted focus from being a general documentation software to creative lifecycle management for fashion brands, tailoring the product to fit industry needs. Enwoven became an effective tool for brands to maintain consistency by organizing design and marketing assets in a centralized and visually dynamic system.
I played a key role in Enwoven’s rebrand, shaping its visual identity and helping design and develop its website. Enwoven is positioned as a must-have tool for fashion brands, and its new identity is infused it with an editorial personality that resonates with the fashion industry. Beyond branding and web design, I also produced promotional videos and developed sales and marketing assets to support the product’s launch and growth.
